The bag that calls for Change! Show that you are a person of deeds with this straight-to-the-point black-and-white logo! Comes with a handy hanger loop. When not in use, can be rolled into a ball and put in your handbag! A loyal friend that will make you popular with water tables everywhere!

Made in Quebec by Petites-Mains exclusively for ATSA

Dimensions 40x50 cm / REF. CHA0012SC

CHANGE (2008)

This retrospective of ATSA’s creative production is part of a wider marketing initiative. In effect, over the course of a 10-week period, ATSA immerses itself into the world of marketing, offering itself up as a guinea pig by opening a temporary bricks-and-mortar retail space dubbed CHANGE:

– a meeting place for the pecuniary and the artistic, where ATSA draws on its archival material, sound recordings, videos and artifacts as the basis for creating derived products and works for sale geared both to the art market and the general public.

– a platform for revisiting major issues investigated by ATSA: wealth distribution, hyperconsumerism, heritage protection, addiction to fossil fuel, violence against children, globalization, and others.

– the whole of ATSA’s output under one roof, affording an opportunity to discover or rediscover the work of this engaged collective.

– a paradox: a critique of the ubiquity of marketing, but also a commercial space for encounter and discussion in order to further the development of a responsible citizenry.